We appointed hothouse to establish Sybari as significant players and leading experts in our field and we have been extremely pleased with their performance. hothouse has already begun driving a strong media relations campaign with the intention of positioning us within the national business press as well as the trade and technical titles and we're confident that they'll help us gain prominent exposure by creating and adapting our news stories to suit the technical, national and business press.

Julian Bogajski, Commercial Director, Sybari, a Microsoft Subsidiary

Back to They Say

A national media relations programme built on a strong strategic understanding of the sector and careful brand positioning in a crowded market, generating outstanding success.

Sybari Software, an international provider of anti-spam, anti-virus and instant messaging security solutions, chose hothouse to represent the company in the UK. Initially, hothouse completely reviewed and revitalised existing PR material through a series of messaging workshops, research and interviews. We successfully relaunched the company to the national IT press, generating new interest and excitement about the business and its products. By releasing strong, well-developed news content and by pulling on the company’s international resources, hothouse was able to build brand awareness, initiate ongoing interest in Sybari’s products and establish the company as a leader in its industry, so much so that it was snapped up by Microsoft!